Post by account_disabled on Feb 27, 2024 1:40:57 GMT -5
The factors and rankings but far far stronger correlations for certain types of query and especially big highvolume highly competitive head terms. So what can we conclude overall from these thirdparty studies Two main things We should take with a large pinch of salt any study that does not address the possibilities of reverse causation or a jointlycausing third factor. Links can add very little explanatory power to a rankings prediction model based on branded search volume at least at a domain level.
The real world Why do rankings change At the end of the day were interested Kazakhstan Phone Number in whether links are a ranking factor because were interested in whether we should be trying to use them to improve the rankings of our sites or our clients sites. Fluctuation The first example I want to look at here is this graph showing UK rankings for the keyword flowers from May to December last year The fact is that our traditional understanding of ranking changes which breaks down into links onsite and algorithm changes cannot explain this degree of rapid fluctuation. If you dont believe me the above data is available publicly through platforms like SEMRush and Searchmetrics so try to dig into it yourself and see if theres any external explanation.
This level and frequency of fluctuation is increasingly common for hotly contested terms and it shows a tendency by Google to continuously iterate and optimize just as marketers do when theyre optimizing a paid search advert or a landing page or an email campaign. What is Google optimizing for Source The above slide is from Larry Kims presentation at SearchLove San Diego and it shows how the highest SERP positions are gaining clickthrough rate over time despite all the changes in Google Search such as increased nonorganic results that ought to drive the opposite.symptom of Googles procedural optimization not of the algorithm but by the algorithm and of results. This certainly.
The real world Why do rankings change At the end of the day were interested Kazakhstan Phone Number in whether links are a ranking factor because were interested in whether we should be trying to use them to improve the rankings of our sites or our clients sites. Fluctuation The first example I want to look at here is this graph showing UK rankings for the keyword flowers from May to December last year The fact is that our traditional understanding of ranking changes which breaks down into links onsite and algorithm changes cannot explain this degree of rapid fluctuation. If you dont believe me the above data is available publicly through platforms like SEMRush and Searchmetrics so try to dig into it yourself and see if theres any external explanation.
This level and frequency of fluctuation is increasingly common for hotly contested terms and it shows a tendency by Google to continuously iterate and optimize just as marketers do when theyre optimizing a paid search advert or a landing page or an email campaign. What is Google optimizing for Source The above slide is from Larry Kims presentation at SearchLove San Diego and it shows how the highest SERP positions are gaining clickthrough rate over time despite all the changes in Google Search such as increased nonorganic results that ought to drive the opposite.symptom of Googles procedural optimization not of the algorithm but by the algorithm and of results. This certainly.